Softability developed an augmented reality sales and marketing application for Valmont Industries to showcase their modern smart poles. This AR application was created for Microsoft HoloLens 2 smart glasses as well as an iOS tablet. The AR experience was originally developed to be a part of Valmont’s booth at the Frankfurt Light + Building 2020 trade fair. Read more!
Softability developed an augmented reality sales and marketing application for Valmont Industries to showcase their modern smart poles. This AR application was created for Microsoft HoloLens 2 smart glasses as well as an iOS tablet. The AR experience was originally developed to be a part of Valmont’s booth at the Frankfurt Light + Building 2020 trade fair. However, the event had to be postponed first and then canceled due to the coronavirus, but the app has been in use at Valmont nonetheless.
“The AR application was developed for Valmont Industries in cooperation with Softability for training and presentation use in a new product segment. The demo was intended to be part of a demonstration of physical products through augmented reality at the Valmont stand at the Frankfurt Light + Building 2020 trade fair. The event was canceled due to the prevailing pandemic and therefore the use could not be tested in a live situation. The purpose was to use the application by utilizing HoloLens 2 glasses as well as a tablet (iOS) in the event. During the pandemic, the application has been utilized as part of remote performances.”, says Sami Huuskonen, Design Manager at Tehomet – a Valmont Company.
Sales and marketing are currently among the most common use cases of augmented reality. And no wonder, with immersive AR-experience it’s easy to create a wau effect for the presentation of products and services. As with the application developed for Valmont, augmented reality enriches the experience but does not completely replace the physical presentation. Virtual features complement the actual reality when it would be impractical, time-consuming or even impossible to build it all for real.
In Valmont’s AR application, the user can virtually see, change and adapt modern smart poles to the desired locations. In addition to the visual experience, the application provides comprehensive information about the different smart pole models and their functionalities. Thanks to 3D modeling and animation, the user can interactively see the technology inside the poles. Application can be experienced using either HoloLens 2 smart glasses, or an iOS mobile devices, and it was developed with the Unity platform. “The AR application combines a rich user experience consisting of virtual models of smart poles, versatile product information and general background information. The result is a visually appealing entity that is easy to adopt with its user interface.”, says Huuskonen.
In 2018, Softability developed and delivered a similar AR application to Tehomet for the presentation of the product portfolio. The application implemented for Valmont has been developed as an extended follow-up project to this previous Tehomet application.
You can read more about the previous implementation here!
Mikko Luukkonen, Softability Oy, mikko.luukkonen(at)softability.fi
Sami Huuskonen, Tehomet – a Valmont Company, sami.huuskonen(at)tehomet.com
Keywords:
ar augmented reality Microsoft HoloLens 2 news reference uutinen Valmont
Softability and the Savonia University of Applied Sciences implemented holographic work instructions for HoloLens 2 smartglasses using Microsoft Dynamics 365 Guides to support students’ transition to internships in working life and employee induction for new tasks. Read more!
Read post
Softability engages in high-quality software development in meaningful industries. Top-notch output always requires a team that comprises skilful coders and experienced software testers. The crucial task of software testers is to ensure the software works as intended – by all users and throughout its life cycle. Quality assurance is an integral part of the software development process and the final step before handing over the software to the end user.
Read post
Softability donates 2 % of last year’s profits to the Finnish Red Cross Disaster Relief Fund, which supports emergency activities in Ukraine.
Read post
Employees have found their way to Softability through diverse career paths, but they all share the same enthusiasm to engage in challenging, meaningful software development. This article gives the floor to two software developers who carry out valuable work for our customers. Read more!
Read post
94% of our employees consider Softability a great place to work! As a token of this, Softability was, yet again, awarded the Great Place to Work certificate. We are proud of everything we achieve together – thank you, Softability employees!
Read post
The story of XReach started in 2017 with a customer’s request. A special team has been developing our remote support solution ever since. Today, the XReach remote support solution works with modern smart glasses, among other tools. Read the whole story!
Read post
Softability provided CTN Group with a mobile augmented reality application and a virtual reality application to be used with Oculus Quest 2 VR glasses. The applications were made to facilitate presentation of the new CTN eCabin cryo chamber. Read more!
Read post
Softability attracts developers who know what they want from their career; to be involved in coding meaningful software. As a small software agency, we care about the people who work for us. Read more!
Read post
This year is soon coming to an end and we are excited to see what the next year brings along. Softability wants to thank you for the cooperation and wishes to everybody a Merry Christmas and a successful New Year 2022!
Read post